OAL Marketing Sales Rep (LLO25P)

Position Information

Job Series: Lottery

Classification: OAL Marketing Sales Rep – Career Path

Class Code: LLO25P

Pay Grade: SGS05

Salary Range: $47,397 - $70,148

Job Summary

The Marketing and Sales Representative (MSR) will promote and sell OAL lottery products. This position is responsible for overseeing a designated field territory, ensuring consistent and continuous service to our retailers. The MSR will act as the primary customer service and account representative, serving as the main point of contact between retailers and the OAL. In this role, the MSR will train retailers on the lottery games and address any complaints or issues that may arise between retailers and customers. Additionally, the MSR will work to secure new business and ensure that new license applications are completed. The MSR will also collaborate closely with vendor partners to maintain the ongoing workflow of OAL as needed.

Primary Responsibilities

Serves as a customer service representative and liaison for ASL within an assigned territory. Identifies route requirements and retailer needs, analyzes ticket usage to determine current demands, and coordinates the placement of ASL promotional materials and supplies. Travels extensively to vendors and retailers to deliver promotional material, provide training, and offer other necessary services. Utilizes a system to deliver and track tickets, reconciles ticket usage with inventory, adjusts inventory levels, and reallocates tickets to other retailers as needed. Ensures proper activation for financial accountability and billing purposes. Analyzes store layouts to recommend the most effective placement of point-of-sale and promotional items. Instructs retailers on strategies to increase sales, motivates them to promote ASL products, and suggests suitable promotional strategies or programs. Recruits and secures new retailers, ensuring the completion and compliance of licensing applications. Trains both new and existing retailers on instant games, other ASL games, and the operation of Lottery validation equipment. Maintains retailer centers to ensure they are presentable and serve as effective sales tools.  Identifies retailer issues and plans appropriate actions to resolve them, ensuring the rapid delivery of special ticket orders to retailers. Ensures compliance with ASL rules and regulations.  Completes accounting, security, and sales reports, and meets regularly with the assigned Regional Sales Manager to provide updates and information.

Knowledge and Skills

Skilled in negotiating and resolving conflicts while maintaining positive working relationships.
Ability to analyze sales data, identify trends, and make data-driven decisions.
Familiarity with marketing strategies, promotional campaigns, and brand management.
A strong customer service mindset with the ability to respond to retailer and customer needs in a professional and timely manner.
Experience in dedicated sales route management or direct customer interaction is a plus.
Strong verbal and written communication skills are necessary.
The ability to work independently without direct supervision.
Effective time management and organizational skills are essential.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and basic office equipment (printers, copiers, fax machines).

Minimum Qualifications

A bachelor’s degree is preferable, but a high school diploma plus 3 years of sales or customer service experience can be substituted. 

Special Dimensions: 

• Valid Driver’s License.
• Ability and willingness to travel, lift, carry, and transport ASL/retailer materials as needed.
• Eligibility for Bonding
   

Licensure/Certifications

N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.