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Date:  Aug 4, 2022
Req ID:  21631

Little Rock, AR, US, 72201

Anticipated Starting Salary:  $37,000

Public Information Specialist


Req#:              21631

Position #:       22092566

Grade:             GS06

Min. Salary:     $37,000

Location:         ADPHT Shared Services – Communications, Little Rock

Closing date:   08/19/2022


Job Duties:  This position will serve as a liaison to multiple agencies within the Arkansas Department of Parks, Heritage and Tourism (ADPHT) by identifying newsworthy and noteworthy activities and informing the media and general public through the ADPHT websites, social media platforms, press releases, interviews, featured articles, public service announcements, photo opportunities, mailings, fliers, posters, community calendars and advertisements.  Position is also responsible for generating new content (written and video) for website and social media sites, coordinating and distributing promotional materials on web and in print, writing and issuing press releases and soliciting time and space in the media. Position will be responsible for staying current on new developments in technology that will allow the agencies to reach and communicate with its constituents and implement new developments in technology to improve the agency’s reach. 


Position requires the ability to communicate effectively verbally and in writing; ability to write and edit news articles for publication in print and on the Web; proficiency in desktop publishing software and design, edit and lay-out of print media advertising; proficiency in managing social media accounts (Facebook, Twitter, Instagram); ability or capacity to learn to shoot simple video content for social media.



Applicants must meet or exceed these qualifications:  The formal education equivalent of a bachelor’s degree with a major in communications, journalism, public relations, or related field, plus one year of experience in public relations, communications or related area.


In addition to the required qualifications, candidates must possess experience using website content management system and coordinating social media marketing campaigns.



Position is eligible for full benefits package including health and life insurance, retirement, paid holidays, and annual and sick leave.



We are an EOE/AA/ADA employer.  Minorities and women encouraged to apply.


The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.

Position Information

Class Code: P027C

Grade: GS06


Salary Range: $36,155.00 - $52,425.00


The Public Information Specialist is responsible for public relation activities related to the operation of a state agency or institution of higher education. This position is governed by state and federal laws and agency/institution policy


Plans and prepares promotional publications by gathering information for releases, selecting articles, format, design, and layout, sending publications to printer, proofreading copy, and arranging for distribution. Coordinates media coverage of events by issuing invitations, entertaining and accommodating media personnel, preparing press guides, and making facility arrangements. Arranges conferences and special events by making facility arrangements, serving as host to visitors, coordinating speakers and agenda, and working with convention personnel. Conducts interviews with individuals to gather information for news articles and stories. Researches past publications and records to obtain pertinent information about subjects of articles and stories. Disseminates news releases to newspapers, radio, and television media. Responds to requests for information by speaking at special events, making public appearances, and providing handouts and brochures. Performs other duties as assigned.


This position may involve travel to various public relation events

Knowledge, Skills and Abilities

Knowledge of language usage for writing and speaking purposes. Knowledge of journalistic writing styles. Knowledge of format, design, and layout for publication purposes. Ability to coordinate conferences, special events, and media coverage. Ability to oversee activities associated with producing publications. Ability to compile and present promotional information through news articles and publications. Ability to speak at public appearances and special events.

Minimum Qualifications

The formal education equivalent of a bachelor's degree with a major in communications, journalism, public relations, or related field; plus one year of experience in public relations, communications, or related area. Additional requirements determined by the agency for recruiting purposes require review and approval by the Office of Personnel Management. OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.



The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.

Nearest Major Market: Little Rock