PUBLIC INFORMATION MANAGER

Date: Mar 11, 2025

Req ID: 47034

Location:

Little Rock, AR, US, 72201

Category: DEPT OF PARKS HERITAGE & TOUR

Anticipated Starting Salary: $50,222 annually

Public Information Manager

(Content Manager)

Requisition#: 47034

Position #: 22092610

Salary: $50,222

Grade: GS09

Location: Shared Services – Communications, Little Rock

Closing Date: Open Until Filled

Overview: The Arkansas Department of Parks, Heritage and Tourism protects and promotes our state’s natural, cultural and historic assets, contributing to a thriving economy and high quality of life. The Content Manager reports to the Chief of Communications and will collaborate with cross-functional teams to ensure the consistent voice, tone, and quality of content that resonates with diverse audiences, including residents, visitors, and stakeholders.

Job Duties: This position will have oversight of our creative development—photography, print shop, graphic design and video content. Key responsibilities include content planning, creation, editing, and distribution across websites, social media, email marketing, and print materials, all while driving engagement, awareness, and a positive impact on Arkansas’ tourism and cultural economy.

The ideal candidate will possess strong editorial skills, a deep understanding of storytelling, and the ability to leverage digital tools to enhance the department's outreach and visibility. In addition to the creative needs, this position will serve as a manager and require experience related to managing a creative team. That management must consist of strategic planning, content road mapping, prioritization, scheduling, workflow proficiency, clear communication, problem solving and meeting deadlines. This is an exciting opportunity to contribute to Arkansas's thriving economy and quality of life by showcasing the unique experiences and assets the state has to offer.

Minimum Qualifications: Formal education equivalent of a bachelor’s degree in journalism, public relations, public administration or related field; plus, five years’ experience in public relations, including two years in a supervisory capacity.

Preferred Qualifications: Formal education equivalent of a bachelor’s degree in marketing, communications, graphic design, or a related field and 5+ years’ experience in content management, digital marketing, or a similar role.

This position offers a full benefit package including paid holidays, annual and sick leave, health insurance and retirement pension.

EOE/AA/ADA Women and minorities are encouraged to apply.

Applications accepted online ONLY: https://arcareers.arkansas.gov/
The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.

Position Information

Class Code: P004C

Grade: GS09

FLSA Status: EXEMPT

Salary Range: $50,222.00 - $80,105.00

Summary

The Public Information Manager is responsible for receiving and disseminating information, drafting reports, researching legislative issues, and editing, writing, publicizing, and promoting the agency. This position is governed by state and federal laws and agency/institution policy.

Functions

Supervises a small professional and administrative supports staff by interviewing and recommending for hire, prioritizing work assignments, establishing deadlines, providing general instructions, reviewing work performed, and evaluating the performance of incumbents. Writes, designs, and publishes presentations which will include text, graphics, and charts that are provided to the Governor's Office, Legislature, Civic groups, professional groups and others. Edits materials produced by the section or other department staff by reviewing weekly news/feature releases and department publications and newsletters, evaluating contents and impact, and ensuring that material are publishable. Writes and edits copy for the agency's newsletters, press releases, web pages, brochures, and scripts. Solicits and coordinates media coverage of departmental programs or emergency events to ensure accurate and complete information. Trains co-workers on use of publication and other software. Performs other duties as assigned.

Dimensions

None

Knowledge, Skills and Abilities

Knowledge of the principles and practices of journalism. Knowledge of publication design techniques. Knowledge of computer applications for publication, distribution, and presentation. Knowledge of supervisory practices and techniques. Ability to write news releases, articles, and other materials. Ability to prepare and present oral and written information and reports. Ability to plan, organize, and direct the work of subordinates.

Minimum Qualifications

The formal education equivalent of a bachelor's degree in journalism, public relations, public administration or a related field; plus five years of experience in public relations, including two years in a supervisory capacity. Additional requirements determined by the agency for recruiting purposes require review and approval by the Office of Personnel Management. OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.

Licenses

None

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.