MEDIA SPECIALIST

Date: Jul 11, 2025

Req ID: 51048

Location:

Little Rock, AR, US, 72201

Category: DEPT OF PARKS HERITAGE & TOUR

Anticipated Starting Salary: $47,396

Media Specialist (Production Artist)

Position #: 22156872

Req ID: 51048

Grade: SGS05

Min. Salary: $47,396

Location: ADPHT Shared Services – Communications, Little Rock, AR

Closing date: Open Until Filled

Job Duties: The photographer is responsible for capturing photos and videos of Arkansas sites and attractions that will promote Arkansas as a tourist destination and will be used in a variety of publications and on department related web sites. The photographer must be able to capture short and long-form content with experience packaging content for social media. The position archives photos and videos and manages a media database. The photographer will have experience using Photoshop, Lightroom and other photography-specific software and manages a calendar of multiple assignments. In-state and overnight travel is required. Must possess a combination of technical skills in camera operation and lighting, artistic vision, eye for detail and strong communication skills.

Applicants must meet or exceed these qualifications: A bachelor’s degree in graphic design, visual arts, or a related field. At least two years of professional experience in graphic design or media production.

Preferred qualifications: Experience in video editing and operating a drone camera.

Position is eligible for full benefits package including health and life insurance, retirement, paid holidays, and annual and sick leave.

EOE/AA/ADA. Minorities and women encouraged to apply.

Applications accepted online ONLY: https://arcareers.arkansas.gov/

Please visit us on the web at https://adpht.arkansas.gov to find out more about us.

The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.

Position Information

Job Series: Media – Career-path

Classification: Media Specialist

Class Code: CME04P

Pay Grade: SGS05

Salary Range: $47,397 - $70,148

Job Summary

The Media Specialist is responsible for developing and executing media strategies, including press releases, public information campaigns, and media outreach efforts for the Arkansas state government. This role requires effective communication and relationship-building with the media, stakeholders, and the public. The Media Specialist will work closely with state agencies to ensure that key messages are clearly and accurately conveyed, promoting transparency, public awareness, and the state's goals and services. The Media Specialist will also monitor media coverage and provide strategic recommendations based on trends and public perception.

Primary Responsibilities

Develop and design visually compelling graphics for a variety of media, including but not limited to websites, publications, social media, posters, flyers, banners, and reports. Assist in creating graphic elements for digital content and campaigns, ensuring that they align with state branding standards and messaging. Collaborate with communication, marketing, and public relations teams to understand project requirements and create relevant design solutions. Prepare and format design files for printing and digital publication, ensuring all specifications are met. Stay current with design trends, software advancements, and best practices to ensure high-quality deliverables. Review and edit designs based on feedback from stakeholders, ensuring that revisions are completed accurately and promptly. Manage multiple design projects simultaneously, meeting deadlines and maintaining high standards of quality. Maintain an organized digital archive of completed design projects and assets for easy retrieval. Assist with the creation of visual assets for presentations, signage, and other state-related events. Participate in meetings to discuss project scope, timelines, and deliverables with team members and supervisors. Ensure all designs are consistent with the state’s visual identity and guidelines for accessibility, inclusivity, and diversity.

Knowledge and Skills

Knowledge of graphic design principles, color theory, typography, and layout techniques. Understanding of state and federal regulations regarding accessibility, copyright, and public communication standards. Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar design programs. Experience working with Adobe Creative Suite or similar design software. A portfolio demonstrating a diverse range of design work, including print, digital, and web-based designs.

Minimum Qualifications

A bachelor’s degree in graphic design, visual arts, or a related field. At least two years of professional experience in graphic design or media production.

Licensure/Certifications

N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.