MARKETING COORDINATOR

Date: Jul 30, 2025

Req ID: 51628

Location:

Little Rock, AR, US, 72201

Category: DEPT OF PARKS AND TOURISM

Anticipated Starting Salary: $47,397

Marketing Coordinator

Position #: 22092561

Grade: SGS05

Salary: $47,397

Requisition: 51628

Location: Central Office, Tourism, Little Rock, AR

Closing date: Until Filled

The Marketing Coordinator is responsible for supporting the development, coordination, and execution of marketing programs and campaigns for Arkansas Tourism, Arkansas State Parks, and Keep Arkansas Beautiful. This role focuses heavily on project management using Monday.com, ensuring all tasks, timelines, and team assignments are efficiently tracked and executed. The ideal candidate is highly organized, thrives in a fast-paced environment, and can proactively engage with both internal and agency stakeholders to gather information, resolve issues, and keep projects moving forward. This position reports to the Marketing Supervisor/Expert and works closely with cross-functional teams to align efforts with state goals, branding, and deadlines.

Typical Functions: Manage and oversee a high volume of simultaneous projects within the Department’s project management system, ensuring all tasks, timelines, and dependencies are updated and aligned with campaign goals. Coordinate the execution of marketing campaigns and strategies across multiple divisions and initiatives. Professionally engage with internal teams and external agency partners to obtain required information, approvals, and deliverables. Monitor and report on project progress, flagging risks and delays early and suggesting solutions to keep timelines on track. Coordinate the distribution of approved marketing materials and assets. Support event and outreach planning, ensuring all logistics and materials are handled efficiently. Ensure compliance with all relevant branding, policy, and regulatory standards. Maintain calendars, prepare status reports, and provide general administrative and logistical support through Monday.com and other tracking tools.

Knowledge, Abilities, and Skills: Proven ability to manage and prioritize multiple complex projects simultaneously. Strong proficiency in Monday.com or comparable project management platforms; able to build boards, create automations, and generate reports. Excellent interpersonal and communication skills, with the ability to professionally gather information and resolve issues with internal and external stakeholders. Strong attention to detail and time-management skills in a deadline-driven environment. Familiarity with campaign performance tracking tools (e.g., Google Analytics, Meta Business Suite). Proficiency in Microsoft Office Suite; knowledge of digital collaboration tools is a plus. Collaborative mindset, with a proactive approach to problem-solving and cross-team coordination.

Position offers a full benefit package including paid holidays, annual and sick leave, health insurance, and retirement pension.

Minimum Qualifications: At least two years of professional experience in marketing or communications, with a focus on content creation, social media, or event coordination.

We are an EOE/ADA/AA employer. Minorities and women encouraged to apply.

Applications accepted online only: https://arcareers.arkansas.gov/

The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.

Position Information

Job Series: Marketing – Career-path

Classification: Marketing Coordinator

Class Code: CMA01P

Pay Grade: SGS05

Salary Range: $47,397 - $70,148

Job Summary

The Marketing Coordinator is responsible for assisting with the development and implementation of marketing programs and campaigns for the State of Arkansas. This role involves coordinating day-to-day marketing activities, managing content, and ensuring timely execution of initiatives. The Marketing Coordinator works closely with the Marketing Supervisor/Expert and other team members to ensure alignment with state goals and messaging.

Primary Responsibilities

Assist in the planning, development, and execution of marketing campaigns and strategies for state initiatives. Coordinate content creation, social media management, and distribution of marketing materials. Maintain relationships with external vendors, media outlets, and stakeholders to ensure campaign execution. Track and report on the performance of marketing campaigns using analytics tools, providing insights and recommendations for improvement. Assist in the organization of events, conferences, and other marketing-related activities. Ensure that all marketing efforts comply with state policies, regulations, and branding guidelines. Provide administrative support for the marketing department, including managing calendars, tracking project timelines, and preparing reports.

Knowledge and Skills

Solid understanding of marketing principles, content creation, social media management, and digital marketing platforms. Familiarity with marketing analytics and metrics. Strong organizational, communication, and multitasking skills. Proficiency in marketing software, social media platforms, and Microsoft Office Suite. Ability to manage multiple tasks efficiently and meet deadlines. Ability to collaborate with team members and stakeholders to achieve marketing goals.

Minimum Qualifications

At least two years of professional experience in marketing or communications, with a focus on content creation, social media, or event coordination.

Licensure/Certifications

N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.