AGRICULTURE DIRECTOR OF MARKETING (B002C)

Date: Jan 17, 2025

Req ID: 46474

Location:

Little Rock, AR, US, 72205

Category: DEPT OF AGRICULTURE

Anticipated Starting Salary: $69,776 "Salary commensurate with experience"

Position Number: 22165166
County: Pulaski
Posting End Date: Open Until Filled
Anticipated Starting Salary: $69,776 "Salary commensurate with experience"
Marketing & Communications

Hiring Authority:

#1 Natural Resources Drive

Little Rock, AR 72205

Phone: 870/866-3534

Email: alex.johnston@agriculture.arkansas.gov

As the largest industry in Arkansas, the Arkansas Department of Agriculture is dedicated to the development and implementation of policies and programs for Arkansas agriculture and forestry to keep its farmers and ranchers competitive in national and international markets while ensuring safe food, fiber, and forest products for the citizens of the state and nation. The Department is organized into five Divisions: Forestry Division, Livestock and Poultry Division, Natural Resources Division, Plant Industries Division, and Shared Services Division.

Position Information

Class Code: B002C

Grade: GS12

FLSA Status: EXEMPT

Salary Range: $69,776.00 - $111,293.00

Summary

The Agriculture Director of Marketing is responsible for the agency's overall marketing and strategic planning programs, corporate communication, and facilitating client development through marketing and client service programs. This position is governed by state and federal laws and agency/institution policy.

Functions

Designs, implements, and facilitates annual marketing plans for the agency; supports and facilitates development and implementation of section business/marketing plans. Plans and administers the agency's marketing operations budget; supports development of regional marketing budgets. Supervises agency's request for proposal protocol process, including soliciting request for proposals from desirable prospective clients and writing proposals for new business; participates in planning and presentation sessions, when assigned. Oversees agency's electronic marketing efforts including supervision of website design and maintenance. Performs other duties as assigned.

Dimensions

None

Knowledge, Skills and Abilities

Knowledge of marketing management and strategic planning practices. Knowledge of computer applications. Ability to develop and administer a marketing program.

Minimum Qualifications

The formal education equivalent of a bachelor's degree in marketing, business, communications, or a related field; plus five years of experience in marketing. Additional requirements determined by the agency for recruiting purposes require review and approval by the Office of Personnel Management. OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.

Licenses

None

Preferred Qualifications:

The Marketing and Communications Director at the Arkansas Department of Agriculture will lead the development and implementation of the department’s marketing and communications division. The Director will be responsible for promoting the department’s mission and programs, while increasing public awareness of agriculture’s importance to the state of Arkansas. Candidate should have excellent written and verbal communication skills, with the ability to craft compelling narratives and manage media relations. Position will oversee the department’s digital presence, ensuring consistent and engaging content across all social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.). The Marketing and Communications Director will play a vital role in promoting and advancing Arkansas’ agricultural industry. Preferred candidate will have a strong knowledge and passion for agriculture. This position requires strong leadership, strategic thinking, and a passion for promoting the state’s largest industry, agriculture.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.