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Date:  Jul 10, 2024
Req ID:  36394

Little Rock, AR, US, 72201

Anticipated Starting Salary:  $50,222 - $72,822

Tourism Marketing Manager advertised as ADPHT Research Project Coordinator

Position #:           22151571

Salary:                   $50,222 - $72,822

Grade:                  GS09

Requisition:        36394

Location:              Marketing, Tourism Division, Little Rock, AR


Closing Date:      Until Filled


The Tourism Marketing Manager supervises a small professional and administrative support staff by interviewing, recommending for hire, training, assigning and reviewing work, and evaluating performance. Develops and manages section priorities, work plans, and budget to ensure that the goals and objectives of the section are met. Ensures that consistent messaging and branding is applied across all division initiatives including internal and external marketing materials, promotion items and office spaces. Promotes the state’s tourism industry by establishing and maintaining relationships with trade operators, DMOs, and other organizations as appropriate. Collaborates with industry stakeholders to share current campaign assets. Leads and organizes collaborative partnerships with communities and counties on issues pertaining to group and international travel. Manages seeking, identifying, processing, and fulfilling requests and leads to tourism suppliers. Attends tradeshows, domestic and international marketplaces, and regional/national meetings as official department representative and ensures all marketing is reflective of The Natural State brand. Attends informational sessions to maintain knowledge of current and future issues that relate to group and international tourism efforts. Manages planning and hosting familiarization tours and statewide conferences. Performs other duties as assigned. A valid driver’s license is required; a driving record check will be performed.


This position offers a full benefit package including paid holidays, annual and sick leave, health insurance, and retirement pension.


Applicants must meet or exceed the following qualifications:  The formal education equivalent of a bachelor’s degree in economics, statistics, hospitality, tourism, business administration/management, or a related field; plus three years of experience in hospitality, statistics, or tourism industry, including one year of leadership experience. Other job-related education and/or experience may be substituted for all or part of these basic requirements, except for certification or licensure requirements, upon approval of the qualifications review committee.


We are an EOE/ADA/AA employer.  Minorities and women encouraged to apply.


Applications accepted online ONLY:
The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.

Position Information

Class Code: C100C

Grade: GS09


Salary Range: $50,222.00 - $72,822.00


The Arkansas Department of Parks and Tourism (ADPT) Research Project Coordinator is responsible for conducting the Tourism Divisions research program and overseeing the Divisions literature inventory and fulfillment process. This position is governed by state and federal laws and agency/institution policy.


Conducts the Divisions research projects, including analyzing relevant research methodologies, developing new or enhanced methods to correct problems or address changing needs, and serving as a consultant to tourism partners and vendors regarding tourism research needs. Monitors the literature fulfillment process by evaluating and making recommendations regarding literature distribution issues. Develops and maintains research databases for accuracy and relevance to the Divisions information needs. Prepares research reports, analyses, and recommendations of use by senior management and the Arkansas State Parks, Recreation and Travel Commission. Makes presentations and attends meetings and conferences. Performs other duties as assigned.



Knowledge, Skills and Abilities

Knowledge of the travel and tourism industries. Knowledge of market research principles and practices, and relevant statistical methodologies. Ability to analyze economic impact of tourism in Arkansas. Ability to develop, monitor, and evaluate the effectiveness of programs and services. Ability to prepare and present programmatic or technical information to diverse groups. Ability to use various software applications to produce analyses, reports, and written communications.

Minimum Qualifications

The formal education equivalent of a bachelors degree in economics, statistics, hospitality, tourism, business administration/management, or a related field; plus three years of experience in hospitality, statistics, or tourism industry, including one year of leadership experience. Additional requirements determined by the agency for recruiting purposes require review and approval by the Office of Personnel Management. OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.



The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.

Nearest Major Market: Little Rock